Case Study: machimachi website
2022 ✦ Client: machimachi
Services: UX design, UI design, Website proposal
Originally from Taiwan, machimachi is a bubble tea franchise that prides itself on using high-quality ingredients to ensure high-quality taste and aesthetics, with its top priority being to ensure a positive customer experience.
Project Overview
The project aimed to tackle existing pain points of the current website which included a difficulty in reading the online menu due to excessive scrolling, struggle to identify drinks due to no visual reference, and disorganised layouts.